ENHANCING LIVES, EMPOWERING DREAMS
Not-for-profit philanthropy gets new purpose. >>
TAKING TWO ICONS
TO THE FIELD AND FANS
The world's oldest football competition, The FA Cup, secures new sponsorship from Budweiser, necessitating a revised commercial identity.
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News In
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June 2012
Unilever Singapore partners IDHolland Singapore on new product personality development and consumer testing.
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July 2012
PLN Bali, the island's electricity utility, plugs into dm-IDHolland for full repositioning and visual/verbal brand expression.
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August 2012
M Creative Thinking Dubai goes live as IDHolland Partners' Middle East strategic identity partnership.
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September 2012
Myanmar leading coffee retailer Coffee Aroma, appoints dm-IDHolland with our first-mover foray into this emerging market.
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November 2012
San Francisco based StumbleUpon Inc. appoints IDH Singapore to repurpose brand culture and align their internal identity and mission.
Fighting parity for a better brand world.™
work
why
what
how
us
who
connect
Well, to be clearer, it’s everything you believe and do; and is how we see what it takes to build a brand: the sum total of the things we think, show, say and act on - all affect market perception, memory, and advocacy - your brand image.
It’s this care for an aligned and appropriate total expression that is key to standing for something distinct and resonant - as audiences today are relating to brands at a more intuitive and visceral level.
So, this is where we come in for you:
we cultivate the expressions that positively affect your culture, and perception of your brand of business - through the ‘visual, verbal and behavioural interfaces’- so that you stand apart from parity, and for something bright and purposeful - and very importantly, something interesting. That's it!
Identity strategy IS a brand strategy.
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