ENHANCING LIVES, EMPOWERING DREAMS
Not-for-profit philanthropy gets new purpose. >>
SHARIAH BANKING GOES MORE MAINSTREAM
Indonesia's largest shariah bank reassesses its market position and rebuilds from within to deliver a more mainstream and modern lifestyle offer. >>
TAKING TWO ICONS
TO THE FIELD AND FANS
The world's oldest football competition, The FA Cup, secures new sponsorship from Budweiser, necessitating a revised commercial identity.
Unilever Singapore partners IDHolland Singapore on new product personality development and consumer testing.
PLN Bali, the island's electricity utility, plugs into dm-IDHolland for full repositioning and visual/verbal brand expression.
M Creative Thinking Dubai goes live as IDHolland Partners' Middle East strategic identity partnership.
Myanmar leading coffee retailer Coffee Aroma, appoints dm-IDHolland with our first-mover foray into this emerging market.
San Francisco based StumbleUpon Inc. appoints IDH Singapore to repurpose brand culture and align their internal identity and mission.
Well, to be clearer, it’s everything you believe and do; and is how we see what it takes to build a brand: the sum total of the things we think, show, say and act on - all affect market perception, memory, and advocacy - your brand image.
It’s this care for an aligned and appropriate total expression that is key to standing for something distinct and resonant - as audiences today are relating to brands at a more intuitive and visceral level.
So, this is where we come in for you:
we cultivate the expressions that positively affect your culture, and perception of your brand of business - through the ‘visual, verbal and behavioural interfaces’- so that you stand apart from parity, and for something bright and purposeful - and very importantly, something interesting. That's it!
Identity strategy IS a brand strategy.